Dobrapolisanazycie.pl
Redesign of DobraPolisaNaZycie.pl - a website that helps users find life insurance tailored to their needs.
Deliverables
Deliverables
Landing Page
Landing Page
Tasks
Tasks
Redesign
Duration
Duration
2 weeks
2 weeks
Tools
Tools
Figma
Figma
📑Context
📑Context
📑Context
Dobrapolisanazycie.pl is a website that helps users choose the right life insurance policy based on their needs.
Dobrapolisanazycie.pl is a website that helps users choose the right life insurance policy based on their needs.
Dobrapolisanazycie.pl is a website that helps users choose the right life insurance policy based on their needs.
The goal of the redesign was to modernize the interface, build trust through clear communication, and streamline the path to lead conversion by improving the structure of the form and overall user experience.
The goal of the redesign was to modernize the interface, build trust through clear communication, and streamline the path to lead conversion by improving the structure of the form and overall user experience.
The goal of the redesign was to modernize the interface, build trust through clear communication, and streamline the path to lead conversion by improving the structure of the form and overall user experience.
❌ Problem
❌ Problem
❌ Problem
Current website has:
Current website has:
Current website has:
Outdated UI,
Outdated UI,
Outdated UI,
Overloaded hero section - too many links with not enough space equal lower conversion,
Overloaded hero section - too many links with not enough space equal lower conversion,
Overloaded hero section - too many links with not enough space equal lower conversion,
Homepage looks very similar to another subpage, has the same content which causes canibalization,
Homepage looks very similar to another subpage, has the same content which causes canibalization,
Homepage looks very similar to another subpage, has the same content which causes canibalization,
Repetitive layout blocks and images.
Repetitive layout blocks and images.
Repetitive layout blocks and images.
✅ My solution
✅ My solution
✅ My solution
Created a new website with:
Created a new website with:
Created a new website with:
A fresh, modern-looking UI that increases user trust,
A fresh, modern-looking UI that increases user trust,
A fresh, modern-looking UI that increases user trust,
A scroll-based “4-step process” to explain how the tool works,
A scroll-based “4-step process” to explain how the tool works,
A scroll-based “4-step process” to explain how the tool works,
Custom widgets to visualize user choices and simulate quote results,
Custom widgets to visualize user choices and simulate quote results,
Custom widgets to visualize user choices and simulate quote results,
A simplified information architecture and clear CTAs throughout the page.
A simplified information architecture and clear CTAs throughout the page.
A simplified information architecture and clear CTAs throughout the page.
