UBEstrefa.pl

Redesigning Ubestrefa.pl – A Modern Platform for Poland’s Leading Insurance Partner

Deliverables

Deliverables

UI Design

UI Design

Tasks

Tasks

Redesign

Duration

Duration

1 day

1 day

Tools

Tools

Figma

Figma

📑 Context

📑 Context

📑 Context

UBEstrefa.pl is a partner insurance platform linked to PZU, Poland’s largest insurance group. Therefore, it was crucial to maintain visual consistency.

I was given access to the staging environment and tasked with designing a new dashboard UI that visually aligns with the mojePZU ecosystem, ensuring a consistent user experience across both services.

❌ Problem

❌ Problem

❌ Problem

Current dashboard had:

Current dashboard had:

  • Outdated UI,

  • Outdated UI,

  • Hidden navigation (hamburger menu),

  • Hidden navigation (hamburger menu),

  • No space for sales or engagement,

  • No space for sales or engagement,

  • Visually disconnected from PZU’s website.

  • Visually disconnected from PZU’s website.

✅ My solution

✅ My solution

✅ My solution

A modern, user-friendly interface that feels native to the PZU ecosystem.

A modern, user-friendly interface that feels native to the PZU ecosystem.

  • Visible, intuitive navigation — no hamburger menu,

  • Visible, intuitive navigation — no hamburger menu,

  • Full brand alignment (colors, icons, spacing, typography),

  • Full brand alignment (colors, icons, spacing, typography),

  • Sales & promo sections to boost user engagement,

  • Sales & promo sections to boost user engagement,

  • Responsive design with clear info hierarchy on all devices.

  • Responsive design with clear info hierarchy on all devices.

🛠️ Redesign process in 3 steps

🛠️ Redesign process in 3 steps

  1. First look of UBEstrefa.pl - what I got from a client

  • Visually unbalanced layout with excessive white space,

  • No clear structure or content hierarchy — doesn’t feel like a real dashboard,

  • Missing visual cues, headlines, or contextual sections,

  • No marketing or engagement elements (e.g. offers, tips, CTAs),

  • Navigation hidden in a hamburger menu, limiting discoverability.

  1. Already existing website I was supposed to base my work on - moje.pzu.pl

  1. Final outcome

  • Clear, structured layout that feels like a real dashboard

  • More modern and up to date look,

  • No wasted space — layout is functional and focused

  • Brand-inspired illustrations add a friendly, human touch (from PZU's brand book)

  • Buttons with tailored microcopy and proper hierarchy

  • Session expiry shown as a neutral alert, not misleading

🛠️Redesign process

First look of UBEstrefa.pl - what I got from a client

  • Visually unbalanced layout with excessive white space,

  • No clear structure or content hierarchy — doesn’t feel like a real dashboard,

  • Missing visual cues, headlines, or contextual sections,

  • No marketing or engagement elements (e.g. offers, tips, CTAs),

  • Navigation hidden in a hamburger menu, limiting discoverability.

Already existing website I was supposed to base my work on - moje.pzu.pl

Final outcome

  • Clear, structured layout that feels like a real dashboard

  • More modern and up to date look,

  • No wasted space — layout is functional and focused

  • Brand-inspired illustrations add a friendly, human touch (from PZU's brand book)

  • Buttons with tailored microcopy and proper hierarchy

  • Session expiry shown as a neutral alert, not misleading